Plant-Based • Cruelty-Free • Cosmetologist-Formulated

Your Curl Routine, Simplified.

Two plant-powered essentials for soft, defined, stress free curls.

Moisture. Definition. Ease.

For the woman tired of dry curls shrinking her confidence.

🌱 Clean Ingredients, Real Results Plant-powered formulas designed to soften, hydrate, and define curls without buildup or styling stress. Created by a Licensed Cosmetologist and Cancer Survivor.

Just what your curls need- nothing extra.

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HELLO CURLS

CURL DEFINING MOUSSE

For women who are tired of crunchy curls, flakes, and styling stress-this is your reset.

  • Lightweight, plant-powered foam that defines and moisturizes curls without drying them out.
  • Helps reduce frizz while keeping curls soft, touchable and full of life.
  • Loved by women with tight, dry, color-treated and fragile curls-especially those rebuilding their hair journey.
  • Created to support curl confidence, moisture retention, and healthy growth over time.
START MY CURL RESET

Start Your Curl Routine

What makes us different?

  • Non-Toxic Ingredients

    Did you know an EWG study found that 70% of products marketed for black hair care contain dangerous chemicals? It's time to change that. At Pur Bella we take non-toxic ingredients seriously.

  • We Know Hair

    Our founder has 25 years of professional salon experience caring for hair with wide-ranging curl patterns. No matter your natural texture, Pur Bella products will help you get the hair you love.

  • Made to Be Easy

    Ever buy a product at a salon only to find it doesn't perform as well when you're doing your own hair at home? Pur Bella makes natural hair care truly DIY'able.

Before & After Curl Transformation

4C-tightly curly/coily hair

Real women. Real curls. Real growth. Step into the journey with Pür Bella Naturals.

Where Clean Beauty Meets Curl Confidence

A community built on curls, confidence, and care. At Pür Bella Naturals, we help women rediscover their beauty with plant-powered products, real education, and a sisterhood that understands the journey. Your healthiest hair era starts here — with love, intention, and ingredients that truly honor your crown.

STRESS-FREE HAIR CARE AT HOME

Our formulations are salon tested, contain organic ingredients and are 100% cruelty free.

Watch Hello Curls Bring Your Texture to Life.

1:1 Coaching with Lashanda

This is the best approach to achieving effective results as an individual seeking for Business and Career growth.

This 60 minutes 1-on-1 session is a game changer.

What You'll Get:

  • Personalized and Tailored Guidance specific to your needs
  • Effective strategies that yield results and progress
  • Utilize my Skills and experience for 60 Minutes
  • Business Recommendations and Network checklist to ensure your brand is well positioned.
Book A Session