non-toxic, cosmetologist-created hair care

Care for your curls, love your curls.

Because you deserve natural hair that feels fantastic, without harmful chemicals.

We've formulated this brand to give your curly and tightly coiled textures some love, moisture and definition.

Handcrafted by a Licensed Cosmetologist with Earth's finest plant oils and extracts.


Curl Defining Mousse

  • 97% Plant-Based Curl Foam
  • moisturizes and eliminates frizz, leaving curls soft and bouncy.
  • UV and Color Protection
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Why choose Pür Bella Naturals?

  • Non-Toxic Ingredients

    Did you know an EWG study found that 70% of products marketed for black hair care contain dangerous chemicals? It's time to change that. At Pur Bella we take non-toxic ingredients seriously.

  • We Know Hair

    Our founder has 25 years of professional salon experience caring for hair with wide-ranging curl patterns. No matter your natural texture, Pur Bella products will help you get the hair you love.

  • Made to Be Easy

    Ever buy a product at a salon only to find it doesn't perform as well when you're doing your own hair at home? Pur Bella makes natural hair care truly DIY'able.



Our formulations are salon tested, contain organic ingredients and are 100% cruelty free.


Our formulations are salon tested, contain organic ingredients and are 100% cruelty free.

See why Bella's are loving their new natural hair routines

I look forward to getting my products in the next few days. Thank you so much! I've ordered the growth oil and the Hello Curls and have been very satisfied with them.

Adrian, Stokesdale, NC

I felt it was very, very important to let you know how happy I am with your amazing products. I have had many questions about using the products and my dryness. I am over joyed with the results. It has taken some time, but I can truly say it works. Thank you for your outstanding products and support.

Brenda, Sun Lakes, AZ

I recently received items I'd ordered and began using the products in my hair and I am so pleased with the results of everything I purchased. My hair is so soft and curly like I like it and it's so nice to have products that do exactly what they promise to do. I look forward to continuing using the products.

Linda, Akron, OH

Experience the results of Hello Curls Styling Mousse.

1:1 Coaching with Lashanda

This is the best approach to achieving effective results as an individual seeking for Business and Career growth.

This 60 minutes 1-on-1 session is a game changer.

What You'll Get:

  • Personalized and Tailored Guidance specific to your needs
  • Effective strategies that yield results and progress
  • Utilize my Skills and experience for 60 Minutes
  • Business Recommendations and Network checklist to ensure your brand is well positioned.
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Before & After Curl Transformation

4C-tightly curly/coily hair

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