Moisture. Definition. Ease.
For women 40+ navigating change. Formulated for dry, itchy scalp, thinning hair, and perimenopausal hair concerns.
START HERE:
DRY SCALP & BUILDUP?
Shop Roots Cleanser
THINNING & WEAK HOLD?
Shop Curly Tings Gel
DRY & UNDEFINED CURLS?
Shop Hello Curls
Formulated by a Licensed Cosmetologist . Built for real curls.
Let customers speak for us
Excellent product and worth every penny because it works for my child's hair. Several days goes by and my child's hair is still moisturized. I highly recommend Purbellanaturals to other parents in need of a better hair solution.
- Rodney Bolden
I love your products because they are gentle on my scalp and hair. My hair is very short and I used them daily.
DONNA BUNDLE~ (Hello Curls + CoCo Fresh Spray Leave In Conditioner)
I learned of Hello Curl mouse while living in NC. I feel in love and now that I live in Az and it is still my go to mouse. I have it shipped to me. Nothing make my hair feel they way this mouse does!
Love the Pur Bella products. I can finally wash and go!
I just love these products. I love the way my hair feels and smells! This is my go to now! If your curls need hydrating make this your go to as well!
Love the ease of this product. It curls without the crunch. Hair is still soft and shiny. Love the fact that it is pretty much fragrance free. Will buy again. Thank you for a product that actually works.
I recently cut my locs off after 28yrs of wearing them and am now have a low afro and have to learn what will work best for my hair. I've been trying new products to see what's best since it's been years since I've worn my hair in this state. So far I love all of the products that I bought, especially the Vanilla rain refresher, the Hello Curls Mousse, and Curl Ting Gel. My hair is soft and curly not hard like when I use regular gel on it. So no more regular gel for me. I bought enough to last a while so I'm good since per reviews they sell out fast.
My order was a 3/4 full bottle.
I've been using this moisturizer for a year and a half now, and I'm extremely happy with it. My skin is never dry or too oily; it feels moisturized, not like a product is just sitting on top of it. I haven't seen any other product like it!
Made for Women Navigating Change
You are not just another natural hair brand customer. You are a woman who deserves products formulated with the ingredients that make a real difference.
While standard products offer basic moisture, Pur Bella goes further with Moisturizing Extracts, Niacinamide, and Vitamin B3 — the premium ingredients that address the unique needs of hair navigating change. These are the upgrades your hair has been waiting for.
This Is Where Pur Bella Comes In
We're not just fixing curls. We're supporting your scalp, your follicle environment, and your moisture retention — with ingredients chosen specifically for this phase of life.
Aloe, Panthenol, and Glycerin for hydration and elasticity. Nettle extract and Rosemary for scalp and thinning support. SAPDMA, Honeyquat, and Amino acids for softness and slip. Coco-caprylate for shine without heaviness.
Why Your Hair Feels Different After 40
After 40, your hair isn't just "getting dry" — your hormones are shifting, and that changes everything.
As estrogen drops, your hair loses moisture, elasticity, and fullness. Progesterone shifts can trigger more shedding and scalp sensitivity. And as androgens become more noticeable, you may see thinning at the edges and crown, slower growth, and scalp imbalance.
That's why your curls feel less defined. Why products that used to work… don't hit the same anymore. The structure and moisture balance of your hair has changed — and most brands aren't talking about it.
START HERE
HELLO CURLS
CURL DEFINING MOUSSE
Designed for women 40+ navigating perimenopausal hair changes.
- Lightweight, plant-powered foam that defines and moisturizes curls without drying them out.
- Reduces frizz while keeping curls soft, touchable, and full of life.
- Formulated to address thinning, loss of elasticity, and scalp sensitivity while elevating curl confidence and healthy growth over time.
Meet Lashanda Byrd DeBerry
Cancer survivor. Licensed Cosmetologist. 30-year natural haircare expert.
Lashanda Byrd DeBerry created Pür Bella Naturals from personal experience and professional expertise. As a cancer survivor navigating hair loss and recovery, she understood the unique challenges women face when their hair changes. Combined with three decades of cosmetology knowledge, she developed clean, intentional formulas designed specifically for women 40+ experiencing perimenopausal hair changes, thinning, and scalp sensitivity.
Every product is formulated with the care of someone who has walked in your shoes—because Lashanda has.
Start Your Curl Routine
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Hello Curls (Curl Defining Mousse)
Hello Curls (Curl Defining Mousse)- Regular price
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$20.89 - Regular price
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$22.00 - Sale price
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$20.89
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CoCo Fresh Leave-in Conditioner
CoCo Fresh Leave-in Conditioner- Regular price
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$18.00 - Regular price
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$20.00 - Sale price
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$18.00
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Curly Ting's Defining Gel
Curly Ting's Defining Gel- Regular price
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$19.00 - Regular price
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$25.00 - Sale price
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$19.00
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DONNA BUNDLE~ (Hello Curls + CoCo Fresh Spray Leave In Conditioner)
DONNA BUNDLE~ (Hello Curls + CoCo Fresh Spray Leave In Conditioner)- Regular price
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$36.00 - Regular price
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- Sale price
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$36.00
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ROOTS — Enzyme Cleansing Treatment
ROOTS — Enzyme Cleansing Treatment- Regular price
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$18.00 - Regular price
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$26.00 - Sale price
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$18.00
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Dry Hair Moisturizing Curl Defining Créme (4oz) Go Curl
Dry Hair Moisturizing Curl Defining Créme (4oz) Go Curl- Regular price
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$21.00 - Regular price
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$28.00 - Sale price
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$21.00
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Vanilla Rain- Curl Refresher-Moisturizer-Detangler
Vanilla Rain- Curl Refresher-Moisturizer-Detangler- Regular price
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$16.00 - Regular price
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$18.00 - Sale price
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$16.00
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What makes us different?
Before & After Curl Transformation
1:1 Coaching with Lashanda
This is the best approach to achieving effective results as an individual seeking for Business and Career growth.
This 60 minutes 1-on-1 session is a game changer.
What You'll Get:
- Personalized and Tailored Guidance specific to your needs
- Effective strategies that yield results and progress
- Utilize my Skills and experience for 60 Minutes
- Business Recommendations and Network checklist to ensure your brand is well positioned.