Plant-Based, Cruelty-free, Licensed Cosmetologist-Formulated Hair Care Products

Care for your curls, love your curls.

Enjoy the freedom of chemical-free haircare – gentle on your hair, gentle on you.

We've formulated these products to give your curls, Locs and hair strands some love, moisture, hold and definition.

Specially formulated by a Licensed Cosmetologist with Earth's finest plant oils and extracts.


Curl Defining Mousse

  • 97% Plant-Based Curl Foam
  • moisturizes and eliminates frizz, leaving curls soft and bouncy.
  • UV and Color Protection
Shop Our #1 Seller

Self-Care Sunday Market

Self Care Sunday Shop is a community hub & haven for all things Self-Care! Located in the heart of Downtown Durham (Central Park District), our shop is dedicated to enhancing the feeling and art of truly caring for oneself by offering a carefully curated selection of plant-based and non-toxic products for Curly Natural Hair, Skin, Body, Home and Pets... designed to combat stress, burnout, and mental stress.

The items selected in the store are always being updated to what's needed for the reason and season! Be sure to make Self Care Sunday Shop your Favorite go to when it's time for that day of reset! And Yes! We have products for Men & Women. See you soon! 

Here's a list of what to expect when you visit out store:

  • Hair care and skin care refills on soaps 'n suds
  • Household cleaners
  • Washing powders
  • Natural Immune Boosting Teas
  • Scented Candles
  • Journals
  • Bath items

Self Care Sunday Shop

We offer curated selection of plant-based, cruelty-free and non-toxic products to combat stress, burnout, and enhance mental well-being.

Shop Now

Why choose Pür Bella Naturals?

  • Non-Toxic Ingredients

    Did you know an EWG study found that 70% of products marketed for black hair care contain dangerous chemicals? It's time to change that. At Pur Bella we take non-toxic ingredients seriously.

  • We Know Hair

    Our founder has 25 years of professional salon experience caring for hair with wide-ranging curl patterns. No matter your natural texture, Pur Bella products will help you get the hair you love.

  • Made to Be Easy

    Ever buy a product at a salon only to find it doesn't perform as well when you're doing your own hair at home? Pur Bella makes natural hair care truly DIY'able.



Our formulations are salon tested, contain organic ingredients and are 100% cruelty free.


Our formulations are salon tested, contain organic ingredients and are 100% cruelty free.

See why Bella's are loving their new natural hair routines

I look forward to getting my products in the next few days. Thank you so much! I've ordered the growth oil and the Hello Curls and have been very satisfied with them.

Adrian, Stokesdale, NC

I felt it was very, very important to let you know how happy I am with your amazing products. I have had many questions about using the products and my dryness. I am over joyed with the results. It has taken some time, but I can truly say it works. Thank you for your outstanding products and support.

Brenda, Sun Lakes, AZ

I recently received items I'd ordered and began using the products in my hair and I am so pleased with the results of everything I purchased. My hair is so soft and curly like I like it and it's so nice to have products that do exactly what they promise to do. I look forward to continuing using the products.

Linda, Akron, OH

Experience the results of Hello Curls Styling Mousse.

1:1 Coaching with Lashanda

This is the best approach to achieving effective results as an individual seeking for Business and Career growth.

This 60 minutes 1-on-1 session is a game changer.

What You'll Get:

  • Personalized and Tailored Guidance specific to your needs
  • Effective strategies that yield results and progress
  • Utilize my Skills and experience for 60 Minutes
  • Business Recommendations and Network checklist to ensure your brand is well positioned.
Book A Session

Before & After Curl Transformation

4C-tightly curly/coily hair

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