Collection: Shampoo & Conditioner

Let’s make this real, fren.

For years, I offered traditional Rosemary Mint shampoo and conditioners — the kind the industry expects every brand to make. But as I grew as a formulator and listened to what textured hair truly needs, I realized something important:

Surfactant-heavy shampoos were doing exactly what our curls hate — over-cleansing, over-stripping, and leaving the hair dehydrated before we even started styling.

So I shifted.

Evolved.

And rebuilt this entire category from the ground up.

Welcome to a new era of cleansing and conditioning — the Pür Bella way.

A New Standard for Wash Day

In this collection, you won’t find harsh surfactants or formulas that rob your curls of the moisture they fight so hard to keep. Instead, you’ll find:

✨ Enzyme-based cleansing that gently detoxes without stripping

✨ pH-balanced formulas that support a healthy scalp

✨ Moisture-forward conditioners that treat curl dehydration at the root

✨ Ingredients chosen for nourishment, slip, and hydration — not suds

Everything here is designed to leave your curls soft, defined, and ready for styling… not fighting for moisture.

Why I Made the Switch

Because curls deserve better.

Because your hair shouldn’t feel squeaky-clean… it should feel balanced, hydrated, and alive.

And because I believe in clean beauty that works — not just clean beauty that sounds cute on the label.

If you’re struggling with dryness, your wash day starts right here.