Work With Shan
Speaker. Host. Content Creator. Community Voice. Brand Partner.
"From behind the chair to the community — I help women feel seen, confident, and whole."
✨ Who Am I?
Lashanda Byrd DeBerry is a licensed cosmetologist, celebrity stylist, educator, author, product formulator, speaker, host, and content creator with over 30 years of experience in the beauty and wellness industry.
Born and raised in Durham, North Carolina, Lashanda has built a powerful presence as a trusted voice for women — especially women 40+ — navigating beauty, confidence, wellness, and life transitions.
As a cancer survivor, her journey with hair loss, healing, and self-acceptance reshaped her purpose. What once was just beauty became a mission: helping women reconnect with themselves, feel confident again, and redefine what beauty looks like at every stage of life.
She is the founder and CEO of Pür Bella Naturals, a clean, plant-powered haircare brand carried in 80+ retail locations across the country, including Wegmans — built from real experience, not trends.
Lashanda is the author of Mama, Where's Your Hair?, a heartfelt children's book helping families navigate hair loss with honesty, love, and understanding.
She has been featured on the news, hosted international meetups, and produced community events that bring women together around beauty, healing, and empowerment.
She is a community bridger — and she is ready to bring that energy to your platform, your brand, and your audience.
✨ Why Brands, Media & Communities Choose Lashanda
- 41,000+ engaged Facebook community
- 30,000+ Instagram audience
- Featured on local and national news
- Products in 80+ retail locations including Wegmans
- Host of international meetups and community events
- 30+ years as a licensed cosmetologist, educator, and former salon owner
- Licensed cosmetology instructor + stylist educator
- Celebrity affiliations and endorsements
- Author of Mama, Where's Your Hair?
- Creator of Curl Confidence & stylist education programs
- Deep, trusted connection with women 40+ navigating real life
Lashanda doesn't just show up — she connects, communicates, and converts.
✨ What Makes Lashanda Different
She is a bridge.
- Beauty ↔ Healing
- Lifestyle ↔ Real Life
- Brands ↔ Women Who Trust Her Voice
- Community ↔ Confidence & Empowerment
Her content feels like a conversation, not a commercial. Her presence feels like guidance, not performance. That's why her audience listens — and takes action.
✨ Collaboration Opportunities
- Podcast Guest & Co-Host Appearances
- Radio Features & Community Promotions
- Event Hosting & On-Site Coverage
- Hotel, Restaurant & Lifestyle Partnerships
- Brand Collaborations & Sponsored Content
- Affiliate Partnerships
- Speaking Engagements & Panels
- Community-Based Campaigns
- Content Creation & Social Media Partnerships
✨ Featured Topics
- Confidence after hair loss
- Beauty beyond the chair
- Wellness and self-care for women 40+
- Building a brand from real experience
- Hair, identity, and healing
- Life after burnout and reinvention
- Entrepreneurship and community leadership
✨ Current Focus
Lashanda is actively expanding into media, podcasting, content creation, and community-centered collaborations. She is ready to host, speak, create, and partner with brands, platforms, and organizations that align with empowerment, wellness, culture, and real-life storytelling.
If you are looking for a voice your audience will trust, a host your event will remember, or a creator whose content drives real connection — Lashanda is your person.
✨ Let's Work Together
For media, speaking, hosting, content creation, and brand collaborations, please submit your inquiry below. Each request is reviewed with intention to ensure alignment and impact.
✨ Contact
📞 (919) 886-7061
📧 Email: info@purbellanaturals.com
📸 Instagram: @purbellanaturals
👥 Facebook: facebook.com/purbellanaturals
📍 Based in Durham, NC