ROOTS — Enzyme Cleansing Treatment

This Is Not a Shampoo. This Is Not a Co-Wash. This Is ROOTS.  An Enzyme Cleansing Treatment

ROOTS is its own category — a Biofermented Enzyme Cleansing Treatment that does what no shampoo or co-wash can: it gets your hair genuinely clean, keeps it deeply moisturized, and leaves even the tightest coils soft, detangled, and easy to comb. All without a single drop of harsh surfactant.

Traditional shampoos strip. Co-washes don't fully clean. ROOTS does both — and then some.

The Genius Is in the Formula:

• Papaya Enzymes — gently dissolve buildup, product residue, and scalp debris at the cellular level without stripping your natural oils
• Biofermented Coconut — delivers deep moisture and scalp nourishment that penetrates where regular conditioners can't reach
• ACV + Botanicals — balance scalp pH, soothe irritation, and support a healthy follicle environment
• Marine Infusion — growth-supporting minerals that feed the scalp from the outside in

What ROOTS Does That Nothing Else Does:

• Cleans without stripping — no tight, thirsty feeling after wash day
• Leaves even the tightest coils subtle, soft, and tangle-free
• Moisturizes during the cleanse — not after
• Soothes dry, itchy, irritated scalps on contact
• Supports hair growth by keeping the scalp environment clean and nourished

After 40, traditional shampoos become the enemy — they strip the moisture that hormonal changes are already depleting. ROOTS was made for this moment. Use it weekly or biweekly as your cleansing ritual. Follow with your favorite conditioner if your curls crave extra moisture — especially for thick, coily, or textured hair.

It stands alone. It performs. And once women try it, it becomes their favorite.

Handcrafted by Pur Bella Naturals — for women navigating change, one curl at a time.

FAQ

Is this a shampoo?
No — and yes. ROOTS cleanses deeply using Papaya Enzymes and Biofermented Coconut instead of detergents. It does not foam, but it gets your hair genuinely clean.

Is this a co-wash?
No. Co-washes condition but don't fully clean. ROOTS actually cleanses — it just does it without stripping your moisture barrier.

Will it dry out my curls?
The opposite. ROOTS moisturizes as it cleanses. Most women say their hair feels softer and more manageable after ROOTS than after any shampoo they've used.

Do I need conditioner after?
If your curls are thick, coily, or dry — yes, follow with your favorite conditioner. Fine or low-porosity hair may not need it every time.

How often should I use it?
Weekly or biweekly as your primary cleanse. If you've used heavy waxes, silicones, or edge control, apply ROOTS first to loosen buildup, then follow with shampoo.

Can I use it with protective styles?
Absolutely. The liquid formula slips between braids, twists, sew-ins, and locs to melt scalp buildup without disturbing your style.