(NEW!) ROOTS – Enzyme Detox Scalp Cleanser (Detox-Hydrate-Stimulate)

🌿 ROOTS — Surfactant-Free Shampoo & Weekly Scalp Detox. ROOTS is your new weekly scalp ritual — an enzyme-powered, surfactant-free cleanser that detoxes without stripping and hydrates without weighing your curls down.

Traditional shampoos use detergents (surfactants) that strip natural oils, dry out curls, and leave textured hair feeling tight and thirsty. ROOTS changes the narrative. It’s a surfactant-free, no-lather shampoo that cleans with enzymes, ACV, and botanicals instead of harsh foaming agents — so you get a deep cleanse without losing your moisture.

• Surfactant-free cleanse that won’t strip natural oils

• Breaks down gel, mousse, leave-in, and oil buildup

• Gently detoxes without drying curls

• Cooling relief for itchy, tight, irritated scalps

• Keeps curls soft, hydrated, and never weighed down

ROOTS melts away gel, oil, sweat, and weekly buildup while keeping your curls hydrated, soft, and protected. Use it once or twice a week as your cleanse if you use lightweight natural products. If you’ve used heavy waxes or silicones, apply ROOTS first and follow with shampoo.

Follow with your favorite conditioner if your curls need extra moisture — especially for thick, ethnic, dry, or tightly textured hair.

Healthy hair starts at the ROOTS. Reset yours.

✨ Surfactant-free
✨ Enzyme-powered
✨ Marine-infused
✨ Growth-supporting
✨ Curl-safe & non-stripping

Your scalp deserves softness, not harsh shampoo.
Tap "Add to Cart" to treat your roots right.

FAQ SECTION

Is ROOTS a shampoo?

Yes — ROOTS is a surfactant-free shampoo. It does not foam, but it cleans deeply using enzymes, ACV, and botanicals instead of detergents.

Will this dry out my curls?

No. ROOTS was created specifically because traditional shampoos strip textured hair. This formula detoxes gently, removes buildup, and protects your moisture barrier.

Do I need to use conditioner after ROOTS?

If your curls are thick, dry, coily, or textured, YES — follow with your favorite conditioner.

If your hair is fine or low-porosity, you may not need conditioner every time.

Can I use this with protective styles?

Absolutely. ROOTS was designed for braids, twists, sew-ins, and locs. The liquid formula slips between parts and melts scalp buildup without stripping.

When should I still use regular shampoo?

If you’ve used heavy gels, wax, edge control, silicones, or petroleum products, ROOTS goes first to loosen buildup, then follow with shampoo.

How often can I use ROOTS?

1-2 times a week for regular curl maintenance and growth care.

Use after protective styles or whenever your scalp feels itchy, oily, or clogged.

Does  it foam?

No. ROOTS is foam-free by design — no sulfates, no detergents, no harsh surfactants.